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Hand Made By Rural Women
Our Story: Handmade Moroccan Berber Rugs from Taznakht
Woven by Moroccan rural women, rooted in generations of Amazigh craftsmanship.
Est. 2003 · 13 families · Taznakht & surrounding villages
Who We Are
We are a Moroccan rug cooperative rooted in Taznakht, a region known for its long tradition of carpet weaving.
Our rugs are handmade by women artisans from Taznakht and surrounding rural villages. Each piece is woven by hand, carrying the character of its maker, the traditions of the region, and the natural beauty of Moroccan wool.
Rather than mass-produced decoration, we create rugs that preserve a living craft and bring a piece of Moroccan heritage into contemporary homes.
Taznakht — A Land of Moroccan Rug Weaving
Taznakht, in southern Morocco, is deeply connected to the tradition of Moroccan carpet weaving. Located near the Siroua Mountains, the region is known for its distinctive wool rugs, geometric patterns and rich weaving traditions.
For generations, weaving has been part of everyday life in rural communities around Taznakht. The knowledge is passed from one generation to another, from the preparation of wool to the final knot. Our rugs are rooted in this place and its people.
Our artisans
Meet the Women Behind the Rugs
Behind every rug is a pair of hands, a tradition and a story. Our rugs are woven by Moroccan rural women artisans who preserve traditional weaving techniques while creating pieces for modern homes around the world.
For many women in rural communities, weaving is both a cultural tradition and an important source of income. By working directly with artisans and their communities, we aim to help keep this craft alive while creating opportunities through their work.
A Living Amazigh Weaving Tradition
Moroccan Berber rugs are more than decorative pieces. Their patterns, colors and weaving techniques are connected to the cultural traditions of the communities that create them.
Amazigh women draw inspiration from the world around them: mountains, trees, plants, animals and ancient symbols. Rather than following formal patterns, each weaver gives shape to these symbols through memory, imagination and inherited knowledge. Geometric forms, lines and diamonds can vary from one region and weaving tradition to another.
Our collections reflect this diversity through styles such as Glaoui, Ouaouzguit, Akhenif, Zanifi, Picasso and Mouzaïk.
Explore the Collections →From Wool to Rug
- 01
Wool
Our rugs are made with wool, a natural material traditionally used by Moroccan weavers.
- 02
Preparation
The wool is prepared before weaving, transforming the raw material into yarn ready for the loom.
- 03
Color
Traditional Moroccan weaving can use natural ingredients such as saffron, henna, almond and pomegranate skins to create distinctive tones.
- 04
Weaving
The rug is woven by hand, row by row, using traditional techniques passed through generations.
- 05
Finishing
Once weaving is complete, the rug is finished and prepared for its new home.
Natural Materials, Traditional Craft
Wool
Natural material traditionally used in Moroccan rug making.
Handwoven
Each rug is woven by hand rather than mass-produced.
Traditional techniques
Our artisans work with methods rooted in Moroccan weaving traditions.
Unique character
Small variations in texture, color and pattern are part of the character of a handmade rug.
Our Mission
Our mission is simple: to help preserve Moroccan rug-making traditions while connecting the artisans behind these pieces with homes around the world.
We believe that buying a handmade rug should mean more than choosing a beautiful object. It should also mean knowing where it comes from, understanding the craft behind it, and appreciating the people who made it.
Discover Our Rugs →Explore Our Collections
Bring a Piece of Taznakht Home
Discover handmade Moroccan Berber rugs woven by artisans in Taznakht, Morocco.
Explore Our RugsLooking for something unique?
Request a Custom Rug